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Creation Of A Slimming Fragrance

French skincare brand Veld’s, teamed up with French fragrance house Robertet and created ‘the world’s first weight-loss fragrance’, claiming that the perfume was design to ‘slim with pleasure’.

How it works:

The fragrance was composed with the addition of complex active ingredients which help to release B-endophines when the product comes into contact with keratinocytes. This chemical reaction sends signals to the brain which trigger a sense of calmness and well-being. This new felt pleasure takes over the desire to eat and therefore aids the slimming action of the product. Studies have been conducted in order to make all these wonderful claims and more data as well as test results can be found on the company’s website.

The fragrance is a blend of fruity-floral notes where fresh citrus bergamot, mandarin and grapefruit meet floral notes of jasmine, ylang-ylang and lilac. The base notes of the parfume are a perfect blend of musk and vanilla with patchouli and warm sandalwood.

I do feel a bit skeptical about this product… and can’t decide if it’s a gimmick or a genius creation, either way it has caused a huge beauty buzz and according to The Daily Mail there is a massive waiting list of 6,000 orders from The Fragrance Shop (100ml £29.99)

Will you be adding your name to the waiting list?

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Comments

  1. What a good post.Slimming fragrance is it.This will really have a good hit in the Online Beauty Stores.

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