Aerin Lauder’s Lifestyle Brand

Aerin Lauder,the granddaughter of Estée Lauder and former senior vice president and creative director at Estée Lauder, has stepped away from her position at Estée Lauder in order to launch a lifestyle brand; Aerin LLC.

Her company will debut The Aerin Essentials Collection which has been manufactured by Estée Lauder, and will consist of the most elegant cream & powder foundation, bronzer, lip conditioner, blushers, and a Rose hand & body cream. Accessories such a make-up brushes & make-up bags will also be available as part of the collection which is set to launch end of August/ beginning of September.

The beautiful make-up line is just the beginning for the cosmetic heiress; as a brand extension is due to follow shortly after in fall with a collection of lipsticks and eyeshadows of neutral and pink hues.

There is a lot more to come from Aerin Lauder, following her exquisite make-up collection, other items on the radar are accessories, clothing, houseware, and jewellery inspired by her grandmother’s private collection. The new collections for Aerin’s lifestyle brand which I can only image will ooze elegance, are looking at a spring 2013 launch. Aside from the many collections launching by Aerin LLC, Aerin has also been working on a book release. Seems to be that the business woman is more determined than ever to make a name for herself.

I believe we have so much to look forward to in the coming year from the very talented Aerin Lauder and I will eagerly be waiting for the cosmetic range to launch, as well as the book.


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